seeing the trees not the wood...
Hypnosis has been described as (author unknown) "...a relaxed state of mind that most of us seem to experience at one time or another, often occurring quite spontaneously and typically it can happen while day-dreaming, dropping off to sleep at night, or when simply absorbed in a good book or film. It is simply a very relaxed state, during which time, the critical factor of the mind is often reduced or suspended – although the mind itself and the thought processes therein, can often be found to be very active indeed”.
Your own exposure to hypnosis may have been through talent shows on television or at parties where people are unknowingly made to perform silly acts for their friends' amusement-to be honest that was mine.
However, clinical hypnotherapy is somewhat different, and if you Google it you may well find "...hypnosis for the treatment and alleviation of a variety of physical and psychological symptoms...the ability to clearly imagine something that makes you feel anxious and then to attain a deeply relaxed state."
In simple terms identifying the issue and then dealing with it.
Having practised coaching for a number of years and finding an increased number of mental health challenges, I felt that there was more I could do, and research identified hypnotherapy as a new learning opportunity, which would allow me to provide an enhanced level of support for my clients.
Hypnotherapy can be used for a plethora of challenges, the more common including:
Anxiety and Depression
Healthy Diet and Lifestyle
Stopping / Reducing Drinking
Overcoming Fears and Phobias
In simple terms, my understanding is that Hypnotherapy speaks to the semi-conscious mind, which remembers the detail and when appropriate applies the required action, to achieve the desired change, unconsciously.